OCULUS QUEST 2 — BREAK FREE — PLAY FOR REAL — TEASER

Insight
Traditional console gamers are loyal to the devices they’ve always played on. But that’s the thing—its the same way they’ve always played. They sit, stare at a screen, push buttons, repeat. It’s like being stuck in a GIF.

Idea
Show that the Quest 2 is here to help you “break free” from the monotony. So you can stop playing the same, and start playing for real. As the very first teaser of our new campaign, PLAY FOR REAL, this spot aired during the NBA finals.

Partner: Athanasia Kelly Efthimiu