Flying with crying babies is tough on all of us. But it’s especially tough on moms, who are given eye-rolls and sighs of exasperation whenever their little ones begin to bawl.
In honor of Mother’s Day, on a flight from New York City to Long Beach, we announced a special promotion that rewarded everyone onboard with 25% off their next flight each time a baby cried.
By the time we arrived in Long Beach, the babies onboard managed to cry everyone to a free roundtrip ticket.
And for once, instead of frustration, there was only love for each and every crying little human on the plane.
Role: I worked in a team with two other wonderful writers on this project — Sia and Sai. We concepted many ideas together before our creative directors landed on this one. I worked in an art direction capacity on this project, brainstorming with my team on the anxieties Moms have flying with their kids, from packing to going through security, and even sitting in a seat. I also helped in a design capacity, creating all the graphics in the film including the logo.
Cannes Bronze, Shortlist (7) One Show Silver, Bronze, Merit (2) Effies Silver (2) LIA Silver, Bronze AICP (Cause) WARC Gold, Social Strategy Athena Advertising Awards (Events and Experiential) Hatch Awards (Best of Show, Gold Cause Related Marketing, Gold Digital)
Press: 637MM+ PR Impressions, 42.1K Social Shares, 1.5 MM+ Earned PR Value, 45.4K Likes on Social, 5.5MM Video Views
Creative Credits: Executive Creative Director: Tim Vaccarino Executive Creative Director: Dave Weist VP, Creative Director: Julia Neumann VP, Creative Director: Amy Ferguson VP, Associate Creative Director: Ben Salsky Jr. Copywriter: Athanasia Efthimiu, Sai He Jr. Art Director: Alyssa Cavanaugh
JetBlue | FlyBabies
Flying with a crying baby is tough on all of us, but it’s especially hard for moms. In honor of Mother’s Day, we are giving everyone a reason to smile every time a baby cries.
Office Souvenirs // Jetblue
We created real Office Souvenirs for people who work too much and need a vacation.
Creative Credits: Creative Director: Julia Neumann Creative Director: Amy Ferguson Associate Creative Director/Copywriter: Ian Fairbrother Associate Creative Director/Art Director: Chris Cavalieri Art Director: Alyssa Cavanaugh Photographer: Andrew B. Myers
Photographer: Erika LaPresto Digital Imaging Supervisor: Nick Bleil Digital Imaging Artist: Alex Abdalian Associate Digital Imaging Artist: Jana Heidenreich Associate Director, Print Production and Experiential: Kristine Ring-Janicki Senior Project Manager: Christina Gratton
Awards: Cannes Lions 2018, Shortlisted (Media Relations) Cannes Lions 2018, Shortlisted (Sectors > Travel) One Show 2018, Bronze Pencil, Print & Outdoor: Promotional / Collateral / Promotional Items - Single or Campaign
JetBlue Office Souvenirs: Water Cooler Water Bottle
Time Travel Agency // JetBlue
We created a Time Travel Agency Pop-up store in SoHo NYC for JetBlue's launch of their retro jet, and new route from JFK to Palm Springs.
Role: I was responsible in a design capacity, but also gave some minor art direction suggestions. Like adding in time clocks, and using a backwards spinning mid-century clock on social media. I helped with the brochure, and posters that could be found inside the Time Travel Agency, as well as the newspaper.
Creative Chief Creative Officer: Mark Wenneker Executive Creative Director: Tim Vaccarino Executive Creative Director: Dave Weist VP, Creative Director: Julia Neumann VP, Creative Director: Amy Ferguson Senior Copywriter: Patrick Regan Senior Art Director: Jay Spahr Designer: Alyssa Cavanaugh
A Grand Carol // Grand Hyatt
‘Tis the season to Go Grand for the holidays. Watch as Josh Groban creates a holiday spectacle, ‘A Grand Carol,’ surprising and serenading guests of the iconic Grand Hyatt New York with holiday classics.
Role: I worked as an art director on this project. I helped concept along with a team of two other writers, Adam and Evan. We we're overseen by our CD's Ben and Myles.
Creative Credits: VP, Creative Director: Ben Salsky VP, Creative Director: Myles Allpress Senior Copywriter: Evan Maranca Senior Copywriter: Adam Cote Art Director: Alyssa Cavanaugh
Grand Hyatt Presents - A Grand Carol
‘Tis the season to #GoGrand for the holidays. Watch as Josh Groban creates a holiday spectacle, ‘A Grand Carol,’ surprising and serenading guests of the iconic Grand Hyatt New York with holiday classics.
Bermuda // JetBlue Vacations
When vacation calls, you should answer. To promote the fact that Bermuda is only a two-hour flight from JFK and a better long weekend option than the Hamptons or Jersey Shore, we built an OOH installation with phones that called people on the streets of New York. Anyone who answered got to talk to a live person in Bermuda, who told them about the island and everything it has to offer, then surprised them with a JetBlue Vacation package to Bermuda.
Additionally, we created a print and digital campaign for JetBlue Vacations.
Creative Credits: VP, Creative Director: Julia Neumann VP, Creative Director: Amy Ferguson Photographer: Dana Neibert Senior Copywriter: Patrick Regan, Evan Maranca Art Director: Alyssa Cavanaugh
JetBlue Bermuda Summer Fridays
Red Sox Truck Day 2018 // JetBlue
Creative Credits: Creative Director: Julia Neumann Creative Director: Amy Ferguson Art Director: Alyssa Cavanaugh Senior Copywriter: Chris Gilbert