SUPER BOWL 2023

We wanted everyone watching the Super Bowl to remember Uber One.
We thought a jingle might help. But Diddy doesn't do jingles, so we settled for a hit.
The sort of hit no one ever forgets: a one hit wonder.

Partner: Phil Fattore

PRESS
Top 10 Super Bowl Spots - Adweek
Top 10 Super Bowl Spots - The Athletic
Top 10 Super Bowl Spots - Billboard
#1 Super Bowl Ad - Yahoo! Best of Super Bowl LVII - Mashable
"Can't Miss" Super Bowl LVII Ads - ABC News
Best Super Bowl LVII Ads - AV Club
"Might have been the best of the night" - The Slate
Best Super Bowl LVII Ads - TIME
Best Super Bowl LVII Ads - Entertainment Weekly
Uber One's breakout star is [Diddy's} bodyguard - Adland

THE TEAM
CD/CW - Phil Fattore
ECD - Dave Horton & Matt Woodhams-Roberts
PRODUCERS - Amanda Weiss, Felix Messina, Luke Franek
AGENCY - Special Group NY/LA

February 2023